Verscend this week received the 2017 Best in KLAS award for payer quality analytics and reporting solutions. This first-of-its-kind award pitted top solutions against each other, using KLAS Research’s well-established methodologies and exhaustive customer research to evaluate vendor and solution performance across multiple categories. Verscend scored an 84.7 out of 100 in the ranking, published today in the report, “2017 Best in KLAS: Software & Services.”
We sat down with David Bartley, who leads product management for Verscend’s Quality Improvement solutions, to learn more about how Verscend got to this point and what’s on his mind for future quality initiatives.
Because the KLAS award is based on in-depth interviews with vendors’ client bases, you must be feeling pretty good right now. Why do you think our quality measurement and reporting solution, Quality Intelligence, has had such an enduring presence in the market?
We have a very solid, flexible solution, and we’ve worked hard to continuously scale that technology to meet growing demand from the market. Quality Intelligence sets the standard for efficiency, ease-of-use, and customer satisfaction. Healthcare organizations can track, monitor, and improve quality compliance as well as easily submit HEDIS®, Stars, and other quality measures. In addition, organizations that use Quality Intelligence to conduct proactive data runs are able to work on improving quality metrics year-round.
Beyond our technology, our people have really helped solidify our presence in the marketplace. It starts with engineering. During HEDIS season, they put in effort that far exceeds normal expectations, and there’s a level of passion that goes into their work, getting our product ready for certification and into our customers’ hands, that’s truly unmatched. The client services and product team members that work with our clients wake up every day thinking about how to better enable our customers. You’ve heard that expression, “If you’ve seen one health plan, you’ve seen one health plan.” Each plan has something a little bit different that will enable them to be successful, and you can’t find it without a really strong client services team that’s dedicated to those relationships.
While the quality of our software itself wins business for Verscend, I think it’s the people who retain our business.
What is your role at Verscend? What are some of the projects you’re working on?
As vice president of product management for our Quality Improvement solutions, the biggest thing I’m focused on right now is helping our customers become more proactive and think more holistically about their quality management strategies. Many of our clients have been leading the charge for quite some time, not just monitoring their HEDIS performance and submissions, but truly looking at quality improvement throughout their organization to see how they can better support their physicians and members to improve care. For others, this is a relatively new concept. We work with our customers to establish and share best practices.
The insights and support that we provide around these quality programs aren’t just nice to have: they’re central to our customers’ business strategies. Ask any Medicare Advantage plan about their top priorities, and most if not all will tell you that it’s their Stars performance.
What makes you excited to get up in the morning and go to work at Verscend?
The industry as a whole is just starting to scratch the surface on what data can do to make us more efficient. It’s not just about data as the basis of measurement, but data for the purposes of enablement, and how we can continue to bring together different pieces of data in new and unique ways to help our customers become more efficient with their increasingly stretched pool of resources.
This has been our mission at Verscend for a long time, and we’re at the forefront of these initiatives with our singular focus on healthcare data analytics and the wrap-around services that put them to work for our customers.
What do you see as the future for health plan quality improvement initiatives, and how is Verscend responding?
A lot of what’s on people’s minds right now is speculation about the future of healthcare regulation under the new administration. But I don’t think anyone is expecting or wanting the trend we’ve seen toward quality standards in the reimbursement stream to back off at all. What that means is an expansion of what is considered to be in the quality realm. For example, one of the biggest challenges our customers face as they engage with their executive leadership is how to communicate very quickly, clearly, and succinctly about where they’re performing, where they need to focus, and where the executives can help.
As the quality improvement landscape grows more complex and touches a wider number of health plan functions, the ability of our solutions to facilitate entirely new types of conversations will be paramount.
Learn more about Verscend’s 2017 Best in KLAS award from the KLAS press release.
Looking for tips to help drive a successful HEDIS 2017 season? Download our checklist.
For more information on Verscend’s end-to-end Quality Improvement solutions, download our brochure.
About the author:
As vice president of product at Verscend, David Bartley drives the product development strategy for Verscend’s quality improvement line of business, working closely with sales, client services, data operations, and development teams. David has more than 10 years of experience leading product development at a variety of leading healthcare companies, including Humana, Healthways, and eviCore. He holds a BA in economics from the University of North Carolina at Chapel Hill and an MBA from Vanderbilt University.
HEDIS® is a registered trademark of the National Committee for Quality Assurance (NCQA).