How is your health plan setting its target return on investment (ROI) per chart for your 2018 retrospective risk adjustment program? We’ve found that many payers simply base their estimates on the previous year’s financial results with perhaps a few minor tweaks—but there are myriad program changes and other factors that should be considered holistically.
As director of product marketing, Warren Lesnefsky is responsible for the go-to-market planning and execution of Verscend’s Payment Accuracy and Risk Adjustment solutions. He brings nearly 20 years of healthcare marketing experience in leading cross-functional teams to successfully launch information technologies and analytic services to the payer and provider markets. Prior to joining Verscend in 2015, Warren held various marketing management roles at McKesson Health Solutions with a wide range of responsibilities covering events management, marketing communications, and product marketing. He holds a BA in Marketing from the University of Northern Colorado.